Corporate gifts aren’t just about giving something away; they are about building relationships and creating a positive company culture. Corporate gifting is a way to say “Thank you,” “Job well done,” “I appreciate you,” or “You are part of this team.” When done well, corporate gifting is a way to make employees, clients, or referral partners feel valued and appreciated. But, when done poorly, it can have the exact opposite effect. It can say, “I didn’t bother to plan for your birthday gift in advance, so I bought something that would arrive in 2 days that I hope you like, [...]