Would you remember if someone gave you a branded tote bag or koozie? You’ve probably received two hundred of these, but I bet you’d have a hard time remembering even a handful of the companies who gave them to you.
What if you received a bath set with bath bombs, a towel, and a lavender lotion? While the gift will likely leave you with a more positive impression of the person gifting you the items than you had previously, the gift itself may be forgotten after a few months.
But what if you received bath bombs that provided employment and hope to sex trafficking survivors in Milwaukee, a towel that was hand-loomed by a Syrian refugee working to provide for their family against all odds, and a candle made by moms working to overcome a past defined by neglect and abuse? That’s a gift that would be difficult to forget.
The conscious consumer trend is on the rise. People care about products and brands with stories. As you plan out your corporate gifting strategy, if you want to stand out, try purchasing gifts that give back!
How do socially conscious gifts help you stand out? They can help you…
1. beMEMORABLE
In the sea of holiday sweets, generic gifts from the gift basket section at the nearest big box retailer, and low-quality branded swag, a gift from off the beaten path stands out. These gifts not only come with unforgettable stories, but make your company stand out in the recipient’s minds as well!
2. beTHOUGHTFUL
The point of sending corporate gifts it to show appreciation – to your employees, clients, or referral partners. But, unfortunately, sometimes corporate gifts show a company’s preference for convenience over thoughtfulness. By putting thought into your corporate gift, and including products that align with a person’s values, they are more likely to feel sincerely appreciated.
3. beGENEROUS
Giving gifts that give back tells your recipient you care about others. If you didn’t you could go with a lower-priced option that doesn’t source from fair-trade, mission-first organizations. People want to do business with people they believe are ethical, and showing your generous spirit through the corporate gifts you choose is one way to communicate your values.
When done well, corporate gifts can fill your heart and deepen your connection with your clients, employees, and referral partners. A strong corporate gifting structure can lead to a strong culture, strong relationships, and a strong bottom line.
When I started beCAUSE minded, I worked to create a win-win. My desire was to offer luxury branded corporate gifts that also support mission-first companies. I feel both the quality of the gifts and the causes they support are equally important for our company to thrive. Thankfully, many businesses see the value in supporting sex trafficking survivors, people with autism, refugees, and transitioning homeless through our corporate gift boxes.
What about you? Do you believe socially minded gifts have an advantage over traditional gifts at building stronger relationships with your clients, employees, and referral partners?
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