“Oh, I already have one of those subscription boxes.” I cringe a little when I hear tradeshow attendees say this. I explain, we are not a subscription service. We offer high quality personal and corporate gift boxes that you can purchase when you need a gift for someone who values self-care and making a positive impact on the world. It’s so, so different than the subscription model.

Sometimes fellow entrepreneurs will challenge our business model. They explain that subscription models make more money. This is usually true. Why? Because sometimes you mean to cancel your membership but forget. How many times has this happened to you? I once signed up for an old-school arcade membership to give my family something to do in the dead heat of Texas summer…then stopped going when the weather got better but paid for it for at least 3 more months before canceling it. Ugh. There went $50.

So…if subscription-based businesses make more money – why aren’t we a subscription service? While our company needs to be profitable to provide sustainable world change through our empowering gifts, that’s not the only thing that’s important. At beCAUSE minded, we provide gift boxes. Gifts are infinitely more meaningful when they are picked out for the individual person. Does your mother-in-law love the smell of lavender? Try our beCALMED gift box. Is your boss growing out his beard? How about our beGROOMED gift box? If we were to send out an assortment of products monthly, our customers would lose the ability to choose just the right gift for their recipient. To us, that would be a tragedy.

So, we make our sales one-by-one. Those shopping for personal gifts are able to choose the perfect gift box to communicate their love and appreciation. We know there’s not a one-size-fits-all Mother’s Day gift because each mom is so unique. And while one friend may love a birthday gift full of bath products, another may not even have a bathtub in her home. And for those looking for holiday gift ideas, our gift boxes featuring tea and coffee are popular. But many people drink one or the other, so we believe choosing the one that best fits your gift recipient is crucial.

Our corporate clients enjoy our luxury branded corporate gifts that reflect their company culture and values. We can procure pestemal towels in their company colors to add their personality to the corporate gift box. We can even brand the wooden keepsake box with their company logo. We work with our clients to ensure their corporate gift boxes feel like an extension of their internal culture.

We have a handful of customers who have mentioned they’d like a subscription service for some of our individual items, but the vast majority agree that gifts are something that should be hand-selected for the individual getting the gift. We believe that gifts can be personal, empowering, and profitable. And we believe this can be done through a non-subscription model.

Who’s with us?