“Oh, I already have one of those subscription boxes.” I cringe a little when I hear tradeshow attendees say this. I explain, we are not a subscription service. We offer high quality personal and corporate gift boxes that you can purchase when you need a gift for someone who values self-care and making a positive impact on the world. It’s so, so different than the subscription model. Sometimes fellow entrepreneurs will challenge our business model. They explain that subscription models make more money. This is usually true. Why? Because sometimes you mean to cancel your membership but forget. How many [...]